The news release describes James North as "a street that is helping to lead the revival of downtown Hamilton" and quotes Susan Marjetti, CBC's marketing director for the Toronto Region:
We're absolutely thrilled to have found such a remarkable home at the centre of Hamilton's growing arts, entertainment and design scene. Being at the very heart of Hamilton has been our goal since we announced we'd be coming to the city, not only in the news and information we'll be providing but also in our deep desire to be an active part of this community. Having our bureau on James St. puts CBC where the action is and will only help us to cover the city when and how Hamiltonians want.
The station will be run by Roger Gillespie, a former managing editor at the Hamilton Spectator who most recently worked for the Toronto Star.
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