Comment 75189

By Radio Free Bismuth (anonymous) | Posted March 12, 2012 at 15:10:26 in reply to Comment 74066

Colin Eatock pegs another possible economic factor, when comparing BBM's Radio 2 audience stats.

Toronto: 1.8% in 2007, 1.3% in 2011 (1.5% in 2012)
Montreal: 3.5% in 2007, 2.5% in 2011 (2.7% in 2012)
Calgary: 2.2% in 2007, 2.0% in 2011 (2.2% in 2012)
Edmonton: 5.3% in 2007, 2.3% in 2011 (2.6% in 2012)
Vancouver: 6.5% in 2007, 3.5% in 2011 (4.4% in 2012)

For sake of local comparison, Vinyl 95.3 claims a 2.1% market share in the most recent BBM numbers.

http://www.colineatock.com/1/post/2011/9/post-title-click-and-type-to-edit1.html

Whatever its limitations, I suspect that local digital is at least a niche that you can own to a greater degree than the airwaves.

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