Comment 84892

By Jay Robb (anonymous) | Posted January 08, 2013 at 22:25:54

I'll try not to scold. Couple quick points:

I've worked with my share of consultants and agencies. All of them have required review and signed approval before going live or sending anything to print. If no one from the City reviewed the site before it went up, why not? Wrong photos would of been easy to catch.

It's odd that Dialogue Partners had to go to Pinterest to get Hamilton photos. Why didn't the city offer up stock images from their digital library?

Like a good host, clients generally introduce their consultants to constituents prior to consultations rolling out. Did this happen?

And was there a comms strategy for this initiative? Getting buy-in in advance from key opinion leaders is always a good idea.

For sake of comparison, the City of Ottawa's corporate communications department has a $4.6M budget and 41.5 FTEs (HR speak for full-time equivalents). Good PR people add value by building & strengthening relations and fostering 2-way communications.

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