Comment 84844

By alexsevigny (registered) | Posted January 08, 2013 at 13:13:19

Ryan, Good piece, but there is one line that I have to take exception to:

"Do you know the difference between civic engagement and PR? Civic engagement is authentic communication, whereas PR uses phrases like "capture your comment"."

This just simply isn't true. In fact, it perpetuates a negative stereotype about the public relations profession that disrespects the thousands of ethical, conscientious practitioners who make a living as PR pros in Canada.

Here is the official definition of public relations, from the Canadian Public Relations Society website:

"Public relations is the strategic management of relationships between an organization and its diverse publics, through the use of communication, to achieve mutual understanding, realize organizational goals and serve the public interest." (Flynn, Gregory & Valin, 2008)

You really should be careful to avoid casting aspersions at an entire profession. It's not fair and it is a prejudiced shortcut that perpetuates untrue, negative stereotypes.

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