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By Pxtl (registered) - website | Posted October 19, 2012 at 13:48:25
Imho, the problem is a fundamnetal lack of understanding of how people use web-based content. The terrible usability of the newsmap revealed that... interaction without any kind of "back" button is an obvious sign that their designers never had usability at heart. I mean, how can you have a news website where the latest headlines crushed into a left sidebar below the fold?
The newsmap would be a great feature for a market where there was content coming in from every corner of the city, and especially a heavily de-centralized market. If you were setting up a site for the K-W tri-city? Newsmap might work there.... but not Hamilton, and especially with only 2.5 reporters and a grab-bag of non-news twitter sources.
You look all over and you'll see that video, audio, and written content do best when they're segregated. Folks who want audio want it all audio, folks who want written want it all written, and folks who want video want all video. Posting video or audio content once in a blue moon will obviously not move the dial since you lost those people weeks ago.
Users want content they can build habits around. They want a daily podcast, or daily updates they can read over their morning coffee. This "try everything once" approach means there's no way to build these habits around their site.
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