Comment 72117

By Nox (anonymous) | Posted December 11, 2011 at 07:28:31

There is a qualitative difference between issuing a release that says "I regret"

and making a public statement that "I am sorry":

We know how the first version was received.

One way is generally seen as calculated and cowardly, the other as candid and honest.

But if either one comes off sounding like a robot, the take-away is not contrition. It is cynicism.

And you can't apologize for a bad apology. You make amends or you make it worse.

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