Comment 71098

By Bumper Music (anonymous) | Posted November 07, 2011 at 13:27:42

A new Borrell Associates survey seems to back the logic of this play, finding that:

• "61% said they expected their online advertising to grow this year. The second-highest category was TV, with 31% saying they expected it to grow. Newspapers and Yellow Pages were the largest targets for cuts, with 32% of respondents saying they expected to trim those print budgets."

• "47% of respondents said they planned to increase their social marketing expenditures — the largest response for any digital category pegged for growth. For mobile, 37% said they were likely to increase that budget."

http://www.tvnewscheck.com/article/2011/11/03/55204/stations-can-turn-digital-dimes-into-dollars

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