Comment 70830

By Infant Isle (anonymous) | Posted October 24, 2011 at 13:50:52

Press release:

Hamilton takes the First Step towards Baby Friendly designation

HAMILTON, ON – October 24, 2011 – At the Board of Health meeting this morning, members approved a report that starts Hamilton on its journey to become a Baby Friendly organization, a global initiative developed by the World Health Organization and UNICEF. Expected to take up to three years for designation, this first step endorses breastfeeding as the optimal infant feeding method and approves Public Health Services to begin the steps towards designation.

“We want Hamilton to be the best place to raise a child and the Baby Friendly Initiative is an internationally recognized evidence-based accreditation program that supports that vision,” said Debbie Sheehan, Director of Family Health with Hamilton Public Health Services. “The Baby Friendly Initiative is a breastfeeding campaign that gives every baby the best start in life by protecting, promoting and supporting breastfeeding. The Baby Friendly Initiative is proven to increase the number of moms who choose to breastfeed and increase breastfeeding for a longer period of time.”

The initiative ensures that the same breastfeeding information and support is available for all families. It aims for a community that welcomes and supports breastfeeding anytime and anywhere and one that understands why breastfeeding is important. The first step for Hamilton in the ten step process is to develop and implement policies to support a mother’s choice to breast feed.

The Baby Friendly Initiative is a global campaign to promote, protect and support breastfeeding. It is sponsored by the World Health Organization and United Nations Children's Fund (UNICEF).

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