Comment 69798

By Locke (registered) | Posted September 17, 2011 at 13:59:55

"The fact is that all cyclists are in this together, whether they be commuters, couriers, racers, or kids riding around the neighbourhood."

The other point Andrew makes is that we can change attitudes, just as the attitudes of those car drivers encountering his team rides have changed. The velodrome is an opportunity for us to highlight cycling and change peoples perceptions. That is, the velodrome represents an opportunity to:

  1. Change people's (residents and non-residents) attitudes towards Hamilton from rust-bucket to home of Olympians.
  2. Change people's (residents) attitudes towards cycling from something losers do (those without a car do) to something winners do.

The brand-perception of cycling, Hamilton and Mohawk is surely to be positively increased when we start churning out champions 'own-the-podium' style from the 'National Velodrome located at Mohawk College in Hamilton'.

Positive perception will increase the number of people wanting to cycle, move to Hamilton and attend Mohawk.

Right now, it's hard to get the city/councillors to spend money on Bike Lanes. Up the prestige, up the usage and up the influence and Improving cycling commuting in Hamilton will be on most every councillor's get re-elected list.

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