Raise the Hammer

Very surprising a "corporate welfare bum" as some have called BY and dishonest person as others suggest could be involved with something like this. Ah, I'm sure this must b a spin article put out by BY himself, again, as some will say:

"Lulu Helps Provide Education for Fallen NYPD, NYFD Children"

"RALEIGH, N.C., Jan. 19, 2011 /PRNewswire/ -- The Silver Shield Foundation, 501 (c) 3 public charity, has a lofty goal: Provide college tuition, tutoring, and counseling services to as many families and children of fallen police officers and firefighters from the New York tri-state area (NY, NJ & CT) as possible. And as college applications continue to rise – up 28% at some schools in 2010 according to USA Today – the organization, founded by late Yankees franchise owner George Steinbrenner, is opening fundraising opportunities to the general public for the first time. In search of a fundraising solution, Joe DeBono, a volunteer for the Silver Shield Foundation, and president of MBA Corps, turned to Lulu, the leader in open publishing. Working with the company, Silver Shield was able to create a full-color calendar of firehouse and K-9 unit dogs. The custom calendar left space for sponsoring companies' logos and buyers could even vote on which of their favorite dogs would appear in the calendar before it was published. In less than one week, over 25,000 people voted online. "It was amazing to see so many people honoring the memory of these police officers and firefighters by helping to further their children's education," said DeBono. "Lulu made the project possible through its print on demand capability – there was no capital outlay required to launch and they provided a collaborative, literally, one-stop shop, where we could tweak our calendar as much as we needed to, which just made sense. We are using Lulu for marketing distribution, order fulfillment and payment collection. Lulu truly is the best turn-key solution for non-profits that are cash poor and content rich." "Stories like this never get old," said Bob Young, Lulu's Founder and Chief Executive. "Lulu was started to help a new generation of authors and publishers profit by enabling them to bring their remarkable works to their customers more easily than ever before and I am constantly amazed to see how authors and organizations like Silver Shield use our services to better the world." ...

http://www.prnewswire.com/news-releases/...

Comment edited by HamiltonFan on 2011-01-20 20:52:36