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By Mogadon Megalodon (anonymous) | Posted November 12, 2010 at 16:51:57
I think the "magic demographic" is defined in this way because it's seems like it'd be the post- post-secondary salad years. If you've exited the academic track by that point you're most likely to still have a bellyful of fire, a headful of ideals and boundless idealism. People are perhaps willing to take huge risks at that point, and less likely to care about convention. By their mid-30s, the picture has changed – maybe financial pressures, maybe obligations at home (spouse, family), but domesticity and conservative outlook tends to become more normative and free time/flexible hours less so.
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