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By Refusenik (anonymous) | Posted November 05, 2010 at 22:32:15
The 3Rs are Reduce, Reuse and Recycle but the original slogan was REFUSE, Reuse and Recycle.
People were encouraged to REFUSE over-packaging by either not buying over-packaged merchandise or alternatively leaving that excessive packaging at the retailer. The idea was that the message would eventually get back to the producer who would respond by using only the amount of packaging required to protect and mark the product.
In the early eighties, when the blue box programs were rolled out in earnest, the message was toned down to the more consumption friendly REDUCE, Reuse and Recycle.
The original not only rolls of the tongue more easily but if one were to practice the first element, Refuse, then they were less likely to even need to practice the second or third.
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