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By jason (registered) | Posted September 12, 2010 at 21:51:46
So you're hypothetically saying that there could be 300,000 people watching a game on CBC simply because it's on 'free' tv? Even though they hate football? Should we toss out CBC's hockey ratings then? Are there hundreds of thousands of people watching hockey night in Canada bored out of their minds simply because it's on free tv?
And even if that was true, why would an advertiser care? How many commercials during a football game have anything to do with football, or even sports?
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