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By HamiltonFan (registered) | Posted September 12, 2010 at 17:56:36
Interesting you mention that Robbie because a number of people have said the CFL is worse off with a focused sports cable network like TSN carrying all the games now compared with yesteryear when CBC and CTV carried the games "for free". But what has turned out has been a better deal for the CFL, people who watch games on TSN are targeted focused audiences for the games and advertisers are paying more than they would, so I'm told, for games that were free on CBC and CTV and where a lot of the audience was just tuning in for nothing better to watch. Like the NHL on CBC, people who don't have cable might watch the games and numbers are higher but the quality of the numbers isn't as good because people aren't focused. When you're paying a cable bill, you tend to watch more of what you want and stay with it, and advertisers know that.
I personally am not one for giving games for free on networks like CBC that you can get on bunny ears probably in 98 percent of the country. News, Canadian documentaries, amateur theatre, sports, arts no problem but professional stuff, no, should be targeted I think.
So say 300,00 viewers for a CFL game or Blue Jays game on TSN or Sportsnet is just as good advertiser wise as 600,000 on CBC sort of thing.
I'm off on a tangent now though.
Comment edited by HamiltonFan on 2010-09-12 16:59:50
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