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By arienc (registered) | Posted August 31, 2010 at 15:16:06
HamiltonFan...What makes an advertiser like Primus more likely to pay through the a$$ for the naming rights for "Primus Communications Stadium", instead of just putting up a Primus billboard at the side of the highway to get the same exposure?
The value of naming rights is in being associated with the team, and getting your company name mentioned in the media for free. It has very little to do with being located at the side of a freeway. Billboards get you that exposure just as effectively.
Comment edited by arienc on 2010-08-31 14:17:01
"First they built the road, then they built the town. That's why we're still driving around and around, and all we see. Are kids in buses. Longing to be free." - Wasted Hours, The Arcade Fire
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