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By HamiltonFan (registered) | Posted August 31, 2010 at 15:05:22
Yes arienc, but the key is to get people down there and without a perimeter road, people in large enough numbers, I believe, won't go and thus naming rights will not garner the money. The 403 or a major highway is "free exposure" sort of thing and you don't have to drag people to the WH. Hey, wife and me love it, we live in Hamilton and go for walks there and have a coffee at Williams Cafe. But we are in the minority and will continue to be I think.
Motorists are right there for the taking, corporations will pay for naming rights like they have at BMO in Toronto that you can see from the QEW.
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