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By arienc (registered) | Posted August 31, 2010 at 14:53:30
HamiltonFan...I know naming rights are a big deal, but this whole issue about highway presence being an important determinant of those naming rights makes the assumption (as do many people who grew up in our car culture) that the only way people experience a city and form an opinion of it is by driving by on the freeways.
Couldn't the people exercising on the Bayfront and spending hours there, be just as good a target market as the motorists whizzing down the 403?
"First they built the road, then they built the town. That's why we're still driving around and around, and all we see. Are kids in buses. Longing to be free." - Wasted Hours, The Arcade Fire
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