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By Meredith (registered) - website | Posted March 29, 2010 at 18:23:47
Guy, I apologize for the generalization -- but that's always been my impression walking by. It doesn't look like a store that I have any interest in walking into based on what's visible from the outside.
I'm sure you do quite a bit of business based on word-of-mouth - unfortunately, as I don't have acquaintances who buy furniture there and can give me a different view, all I have to base my opinion on is what I can see from the window - immense, glossy dining sets and fussy couches. Why would I go into a furniture store that looks like it caters to a far different demographic, especially when my time's limited?
If you have a better selection, I admit to being misinformed - but no more than any other person walking by and getting the same first (and continuing) impression of the store and its stock.
Hopefully your new space affords wider opportunity to display items - especially if you do have many made in Canada. Perhaps contracting out the display work to someone skilled would help as well.
"This is the true joy in life, the being used for a purpose... being a force of nature instead of a feverish, selfish little clod of ailments and grievances complaining that the world will not devote itself to making you happy." - G.B. Shaw
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