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By you know that I know that you know that (anonymous) | Posted November 30, 2009 at 16:43:12
Question to the ad folks: how far along is the ad industry in developing workable models for advertising (and hence supporting creative marketers, artists etc.) with fractured media and niche markets?
Is there a way to use data bases and digital media to build sustainable markets by paying small amounts for creative content to niche markets, cobbling together a market big enough to sustain the advertiser and pay the agency?
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