Comment 32806

By Cal DiFalco (registered) - website | Posted August 14, 2009 at 11:46:32

Hi Synxer:

It's not appropriate for me to defend or attack the video. I wrote and produced the jingle. I also wrote and produced Mayor Eisenberger's jingle. I donated the jingle to Chris, in recognition of the good work he is doing. Writing jingles is not my profession and I never claimed that the jingle is perfect but rather, effective.

I think you made an important point when you said that " I think we can all agree that Chris and the force behind "Waterfall Capital of the World" as a side of Hamilton being promoted is very smart and goes against what many people think of Hamilton."

Whichever way we proceed, agnostic to theme, I think the resistance we will get, will be real.

Unfortunately Hamilton has been branded by some in a very unfavourable light. Consider the Toronto Columnist who referred to us as a "dump". I think there is an urgent need to re-brand ourselves and whether the City of Waterfalls is the way to do that, or whether that is one of many angles to approach this with, we will still face an unhill battle. Doesn't mean it's not worth trying and I would argue, we have an obligation to do so.

Cal

Cal DiFalco

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