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By synxer (registered) | Posted August 14, 2009 at 09:55:10
Cal DiFalco,
Thank you for coming here to speak your side. Firstly, I think we can all agree that Chris and the force behind "Waterfall Capital of the World" as a side of Hamilton being promoted is very smart and goes against what many people think of Hamilton.
That aside, this ad is still absolutely atrocious. As noted before, the cheesy ad thing does work - everyone agrees. But, you're promoting a tourism attraction. Not headache cream, fabric or appliances.
When all is said and done, you're promoting an existing thought process invoked by the word "Hamilton". I know that many people don't view Hamilton as poorly as I'm describing, but Hamilton does have an image problem. We can all agree on that. And that it's on the decline, certainly.
I tell you this video is absolutely awful because it's canceling the subject-matter out as novelty, not attraction.
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