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By aaron (registered) | Posted December 14, 2006 at 00:57:17
Excellent article...these are some great ideas. I think that the simplest, most practical and realistic short term idea mentioned is to pay attention to image. Differentiate BRT from regular buses by having little "stations". It shouldn't be too expensive or difficult to have little raised platforms, distinctive logo and shelters. Make it cool to ride the BRT and if that is successful, it could lead to bigger improvements like light rail.
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