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By trey (registered) | Posted May 22, 2008 at 11:43:01
yes that's true. even the spoken word between two parties is a medium. Gorilla Marketing is a good example.
But generally speaking when "media" is used it refers to "mass media" and the big four -- TV, Radio, (sometimes combined called 'Broadcast') Print, and Web.
And all media needs to be given the same legitamacy. Just because a corp. owns a medium outlet, doesn't mean it doesn't have an agenda the same as one person's blog on the web. The Bolshiveks used 'illegal' printing presses to communicate their message of revolution. The Allies used radio (radio free Europe) to communicate their message. The US used TV to communicate their message for invading Iraq. In complete anti McLuhan form. the medium is irrelevant, the message is all that matters.
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