Comment 109938

By Stever (anonymous) | Posted March 04, 2015 at 14:09:03 in reply to Comment 109928

Thae fact that you think people are rational is first thing you must do away with in order to sell the LRT, because people for the most part aren't rational, they are emotional beings.

Ask any successful salesperson and most will tell you that people more often than not buy on emotion. Think of house hunting, when someone "loves" a house, it doesnt matter that its farther from work, or any other rational thing. It's "the one". Same with car purchase. There's a reason we all don't drive in sensible cars, emotion. The same goes for all kinds of things, you name it.

You can have a better mousetrap, but there's no guarantee that anyone will buy it unless somehow you can get them emotional about it.


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