Comment 94850

By kevlahan (registered) | Posted November 18, 2013 at 15:19:10 in reply to Comment 94849

If the HSR is interested in making their service attractive to those who have a choice, it would be better to simply leave unsold ad space empty, or fill it with the work of local artists or poets, than use it as a dumping ground for those depressing ads they can't seem to find anywhere else to post. They could also insist on balance for those ads that are sold by the local advertising contractors. I'm not convinced that the advertisers actually know who is taking the bus ... they are probably just following the general prejudices of the general public. Does the HSR provide a demographic break-down of their riders to potential advertising agencies? I'm pretty sure the majority would be relatively young students, or commuters going to work.

After all, GO Transit doesn't feel a need to fill the inside of their buses with disturbing ad campaigns against the full spectrum social problems and diseases.

Comment edited by kevlahan on 2013-11-18 15:21:28

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