Comment 59576

By Guglielmo (anonymous) | Posted February 11, 2011 at 14:27:17

http://www.winnipegfreepress.com/breakingnews/cbc-5-year-plan-includes-new-radio-stations-115019569.html

There are no details yet on where new radio stations might pop up, or which TV stations might get an injection of cash and staff. Lacroix suggested the heavily populated areas around Montreal might get some attention.

He used Longueuil, Que., as a example of a large suburban community that might benefit from more local coverage through the CBC's website. Hamilton has long been discussed internally as a good candidate for a local radio station.

But how will the CBC pay for more regional programming, which is much more expensive than national programming? The slim, seven-page plan includes bureaucratic headscratchers such as "360-degree revenue management" or "an enterprise-wide approach to procurement and merchandising."

There are hints advertising will play a big role: "To fund our strategy, we need to grow our commercial revenues faster than the overall market."

Ian Morrison, spokesman for the Friends of Canadian Broadcasting, says he worries about a further commercialization of the CBC, which might force more emphasis on shows that attract advertisers rather than those that fulfil its mandate under the Broadcasting Act.

Permalink | Context

Events Calendar

There are no upcoming events right now.
Why not post one?

Recent Articles

Article Archives

Blog Archives

Site Tools

Feeds