Comment 43132

By Kiely (registered) | Posted July 12, 2010 at 13:41:11

The author's disregard for innovation and technology is troubling. There are solutions, some available right now and there are companies spending large sums of money to develop alternatives. Just speaking for my company if we could figure out how not to burn diesel fuel in our product our product would instantly become the most cost effective product in the marketplace. For a product often chosen on cost of operation that is a huge (almost insurmountable) advantage. Does the author not realise or believe there are large multinational corporations who will benefit from these types of innovations and are actively pursuing them? The decline of our oil economy would mean massive profits for some very large very powerful corporations.

Supporting and using currently available technologies, (e.g., electric vehicles, alternative energy sources) developing additional technologies laying just on the horizon, (e.g., supercapacitor batteries) and changing the way our society is structured (e.g., telecommuting, urbanizing of suburbs) can change this world for the better. Peak Oil doesn't have to be all doom and gloom… but saying so may not make as sensational an article.

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