Comment 30404

By JonC (registered) | Posted April 23, 2009 at 10:31:50

The other drop off in advertising revenue is due to cut budgets from regular sponsors (and less competition to pay top dollar). It'll have a huge impact in the sports world in the near future too (sponsorship deals are usually worked out a year or two in the future).

Other than tailoring shows to advertisers wants, the other issue is that as networks raced for the advertising dollars, they continually up their budgets for producing prime time shows (I believe ER cost 13 Million per episode). However, with income levels down, the previous winners are going now loss leaders. Perhaps CTV's problem is that they are broadcasting 9 of the currently top 10 rated shows (all except NCIS)

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