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By Noted (anonymous) | Posted July 01, 2013 at 16:20:50
The United States, with its broad expanses and suburban ideals, had long been one of the world’s prime car cultures. It is the birthplace of the Model T; the home of Detroit; the place where Wilson Pickett immortalized “Mustang Sally” and the Beach Boys, “Little Deuce Coupe.”
But America’s love affair with its vehicles seems to be cooling. When adjusted for population growth, the number of miles driven in the United States peaked in 2005 and dropped steadily thereafter, according to an analysis by Doug Short of Advisor Perspectives, an investment research company. As of April 2013, the number of miles driven per person was nearly 9 percent below the peak and equal to where the country was in January 1995. Part of the explanation certainly lies in the recession, because cash-strapped Americans could not afford new cars, and the unemployed weren’t going to work anyway. But by many measures the decrease in driving preceded the downturn and appears to be persisting now that recovery is under way. The next few years will be telling.
“What most intrigues me is that rates of car ownership per household and per person started to come down two to three years before the downturn,” said Michael Sivak, who studies the trend and who is a research professor at the University of Michigan’s Transportation Research Institute. “I think that means something more fundamental is going on.”
....
A study last year found that driving by young people decreased 23 percent between 2001 and 2009. The millennials don’t value cars and car ownership, they value technology — they care about what kinds of devices you own, Ms. Sheller said. The percentage of young drivers is inversely related to the availability of the Internet, Mr. Sivak’s research has found. Why spend an hour driving to work when you could take the bus or train and be online?
From 2007 to 2011, the age group most likely to buy a car shifted from the 35 to 44 group to the 55 to 64 group, he found.
Whether members of the millennial generation will start buying more cars once they have kids to take to soccer practice and school plays remains an open question. But such projections have important business implications, even if car buyers are merely older or buying fewer cars in a lifetime rather than rejecting car culture outright.
At the Mobile World Congress last year in Barcelona, Spain, Bill Ford, executive chairman of the Ford Motor Company, laid out a business plan for a world in which personal vehicle ownership is impractical or undesirable. He proposed partnering with the telecommunications industry to create cities in which “pedestrian, bicycle, private cars, commercial and public transportation traffic are woven into a connected network to save time, conserve resources, lower emissions and improve safety.”
http://www.nytimes.com/2013/06/30/sunday-review/the-end-of-car-culture.html?pagewanted=all
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