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By kevlahan (registered) | Posted December 17, 2012 at 15:57:09 in reply to Comment 84043
This is one really good feature of moving everyone to Presto: HSR will finally get better and more up to date ridership numbers.
It is hard to optimize the service when there is so little real data on ridership by route and time of day and time of year.
The Main/King corridor is by far the busiest part of the HSR network and most of that is McMaster traffic (probably underestimated since rush-hour buses are mostly over-capacity).
Demonstrating large numbers of university student riders might help with HSR advertising inside the buses (currently pretty minimal), since this demographic is one of the most valuable to advertisers.
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