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By Nox (anonymous) | Posted December 11, 2011 at 07:28:31
There is a qualitative difference between issuing a release that says "I regret"
http://web.tigerwoods.com/news/article/200912027740572/news/
and making a public statement that "I am sorry":
http://web.tigerwoods.com/news/article/201002198096934/news/
We know how the first version was received.
http://www2.macleans.ca/2009/12/02/tiger-is-sorry-he%E2%80%99s-very-very-sorry-also-he%E2%80%99s-sorry/
One way is generally seen as calculated and cowardly, the other as candid and honest.
But if either one comes off sounding like a robot, the take-away is not contrition. It is cynicism.
And you can't apologize for a bad apology. You make amends or you make it worse.
Permalink | Context