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By Bumper Music (anonymous) | Posted November 04, 2011 at 12:35:28 in reply to Comment 71032
Maybe measured as a national audience, but how does its local market share stack up against a hyper-local grassroots player like CityTV? I would guess that they might be different.
Here's the problem, folks: Toronto is the fifth largest TV market on the continent. and for the purposes of advertising reach and media penetration, Hamilton is lumped in with it. The Toronto-Hamilton Designated Market Area is the largest in Canada.
The most recent BBM numbers seem to suggest that CTV is indeed a monster.
http://bbm.ca/_documents/top_30_tv_programs_english/2011/nat10172011.pdf
In terms of Toronto radio, the most recent BBM numbers suggest that Toronto's six biggest radio market shares are held by CHFI (12.2%), CHUM-FM (9.2%), CBC Radio One (8.4%), Boom 97.3 (8.3%), 680 News (7.7%) and Q107 (7.6%).
http://bbm.ca/_documents/radio_market_ratings/september_8_2011/top_line_radio_reports_-_toronto_09-08-2011.pdf
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