Comment 47599

By Box J Crackpipe (anonymous) | Posted September 13, 2010 at 08:44:07

This all kind of goes to the fact that one of the reasons CFL franchises are so hard done by is that the league's TV licensing hasn't been much of a moneymaker (certainly not in comparison to the NFL, the Cats' usual reference point for naming rights analogies). I would asume that televised games eat into gate and concession profits (hence the blackout options), but does anyone really find that to be a lucrative trade-off other than the league? Wasn't TV revenue a key reason for the ill-fated US expansion effort?

And at the end of the day, isn't this financial sob story about a team's inability to forge meaningful relationships with its host community, despite a rich and lengthy history? If local private sector backers believed in the team, they would be advertising like mad, standing shoulder to shoulder with the franchise as corporate peers. If football fans felt that the team was capable of a win-loss ratio more inspiring than a coin toss, maybe they would be able to swallow ticket price hikes without a murmur. But that's not the case. The Cats' have unleashed a PR fiasco that has been as eloquent as a kick to the groin and armed themselves with a "business plan" that's more protozoan than protean. If they were hoping to reinvent their core audience, they've probably succeeded. I've lost track of the number of fans who are depressed by the miserly reality of a team that they once idealized.




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