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By HamiltonFan (registered) | Posted September 12, 2010 at 12:32:53
The value of the stadium visibility factor in stadium naming rights has been grossly overstated by Bob Young and Scott Mitchell over the past seven months. They have also grossly understated the visibility of the west harbour stadium site.
Well, I'd need to see some robust predictive modelling studies done by knowledgeable people before I personally would say the they have grossly underestimated the visibility of the WH site for naming rights. I think at this point we don't really know to be honest one way or another and have to rely on what experts are telling us, what they think would be the situation depending on what team(s) play out of the stadium and how often. You have to bring people there to the WH with the stadium since there is no highway, people aren't just driving by the WH like a highway site. Signage is great and media exposure but there is nothing that replaces seeing something live, in reality other than virtual, IMHO. But that's just me and I'm no expert.
Comment edited by HamiltonFan on 2010-09-12 11:35:14
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