Comment 47564

By RenaissanceWatcher (registered) | Posted September 11, 2010 at 20:48:50

Here is a link to a chapter on stadium naming rights in a book titled "Sports Law" by Simon Gardiner. If you read the top of page 453, Mr. Gardiner mentions three corporate benefits sought through stadium naming rights. Television, radio and print exposure is noted first. In stadium ticket and program exposure is noted second. External stadium signage visibility is noted third.

http://books.google.ca/books?id=am6uHjK4...

Bob Young and Scott Mitchell always mention highway visibility in rejecting the west harbour stadium site but they rarely if ever mention the more important benefit of corporate local and national media exposure in obtaining value for stadium naming rights. The recent local and national media blitz used by Young, Mitchell and Ron Foxcroft on 900 CHML, TSN and TheFan 590, the Globe and Mail and the Hamilton Spectator in favour of the east mountain stadium site and panning Hamilton city council on the west harbour stadium site instead of using local billboards near highways to get their message across is clear proof that they know which form of corporate advertising has the greater value.

Permalink | Context

Events Calendar

There are no upcoming events right now.
Why not post one?

Recent Articles

Article Archives

Blog Archives

Site Tools

Feeds