Comment 47563

By Robbie k (anonymous) | Posted September 11, 2010 at 20:44:20

@HamiltonFan..

http://sports.yahoo.com/nfl/news?slug=ys-forbesnflstadiums092008


There are still extra perks thrown in. For example, Gillette, which ponies up $7.5 million a season for the naming rights to the New England Patriots’ stadium, not only brings clients to games, but also hosts meetings and other events at the stadium throughout the week. There is also a weekly ticket raffle for Boston-based employees. But the main return on investment for Gillette is visibility. The Patriots have played in more nationally televised games than any other team in the NFL since 2002. The company also gets free plugs every time a Patriots player is interviewed postgame in front of his locker, where Gillette deodorant or shaving products often appear in the background. One of the most underrated bonuses a sponsoring company receives is having its name on highway signs leading to a stadium. That company can reach a broad, captive audience – and even non-sports fans – all year round.

For financial companies with a less tangible product, teams will highlight the opportunity to target a more affluent niche audience, including team owners and their business contacts, season ticket holders and others in the VIP area or luxury suites.

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