Comment 46984

By kevin (registered) | Posted September 01, 2010 at 11:47:28

I don't get the big deal with naming rights. If I drive by the ACC ten times a day, I'm still going to fly Air Transat if it's cheaper. If the stadium is called Tim Horton's Place, for example, I won't frequent TH any more or less frequently than I already do. Can someone, please, explain what the fuss is about? Thanks.

Comment edited by kevin on 2010-09-01 10:48:15

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