Comment 38111

By highwater (registered) | Posted February 17, 2010 at 11:16:19

I think you would find that the money paid by the readers cover the marginal cost of printing their copy of the paper but don't contribute much to profits.

Actually, one thing that came out of the Future of Local Media panel discussion I attended last month is that the precipitous drop in ad revenues has turned newspapers' revenue model upside down with subscriptions now making up the bulk of their income. So it would seem that we are now in a situation where the readers have become the customers, but newspapers have yet to adjust their product to reflect this new reality.

Comment edited by highwater on 2010-02-17 10:17:47

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