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By Kiely (registered) | Posted February 03, 2010 at 17:56:39
A friend of mine worked for a large data collection company that dealt with these cards and he told me years ago what they were actually for. His company used them to do what they call data mining and they would sell the data to large consumer products companies (Pepsi, Kraft, etc...). It is possible to know what toothpaste you use, what food you like, how much you drink (LCBO is always pushing the Air Miles card), when you shop, where you shop, how mnuch you spend, etc...
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