Comment 117173

By KevinLove (registered) | Posted March 23, 2016 at 08:39:37 in reply to Comment 117171

Take a look at the videos. These people are in two of the safest cycling environments in the world. Let's benchmark success.

Here is another video of parents and children in one of the safest cycling environments in the world. See:

Infrastructure is by far the #1 determinant of safety. But let's not ignore #2, the safety in numbers effect.

Branding is important, which is why companies spend a lot of money on it. Part of increasing cycling safety is to promote cycling as a normal, mainstream activity. This is why to promote the safety of transportation cycling I gently discourage the use of body armour, helmets, or the sort of cycling racing clothing that makes the wearer look like a garish tropical parrot. All these things send a negative branding message of "weird, not mainstream."

For more information, see:

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